How to write a job ad people actually respond to
Updated November 14, 2026 · 5 min read
Good candidates read a vacancy as carefully as you read their application. They look for specifics and signs of an honest employer, and scroll past vague ads. Here is what makes a vacancy strong.
A specific headline
Role and city: “Hostess for a lounge bar, Dubai” works better than “Girls wanted for high income”. A candidate should understand at a glance what the job is.
What you must include
- Duties — what exactly the person will do during a shift.
- Pay: a rate, a percentage or both, and how often you pay.
- Schedule: when a shift starts and ends, how many shifts a week.
- What you give on top of pay: meals, a taxi, a uniform, housing.
- Requirements: experience, languages, appearance — nothing extra.
Pay is the main question
Candidates respond more readily when they see real figures. Compare your terms with the market on Lakity’s salary pages — they use data from live vacancies by profession and city. Inflated promises put off experienced people: they know it doesn’t work that way.
Photos and profile
Add photos of the venue: the floor, the stage, the bar. Fill in your employer profile — description, address, contacts. The profile gathers all your vacancies on one page, so a candidate can study you before the first message.
Complete the document check in your account: your ads get the “Verified” badge, and candidates get a reason to trust you.
What won’t pass moderation
- Hints at sexual services in any form.
- Holding an employee’s documents or relocation “on credit”.
- Charging candidates for training, a profile or a “place”.
Reply quickly
Strong candidates apply to several places at once and choose whoever answers first. Give a messenger you actually use and reply within a day. When a vacancy is filled, unpublish it so you don’t collect pointless applications.