How to choose a portfolio photographer
Updated November 14, 2026 · 5 min read
A portfolio is the first thing an employer, agency or client sees. A good photographer makes it stronger in one shoot; a poor choice means lost money and time. Here is how to choose.
Look at the work, not the promises
- Does the portfolio include shoots like the one you need: portraits, full length, beauty?
- Is the retouching natural — your skin and features should stay yours?
- Is the lighting good, and are different models shot equally well, not just one lucky one?
What to agree before the shoot
- How many final photos you get and how many are retouched.
- Delivery time and file format.
- Who pays for the studio, make-up artist and stylist.
- Where the photographer may publish the pictures and whether you can use them anywhere.
Deposits
A small deposit to book a studio is normal practice. Be wary if they demand the full amount up front with nothing agreed, or if the shoot is “required” to work with an agency: real agencies don’t earn from photographers.
How to prepare
- Simple, well-fitting clothes: basic colours, no big logos.
- A make-up artist with photo experience — make-up for camera differs from day make-up.
- Sleep the night before and water — it shows in photos better than any retouching.
For a first portfolio, 8–10 strong pictures are enough. Fewer, but better.
Safety
The shoot happens in a studio or an agreed location. You can bring a friend. The style of the shoot is agreed in advance — you don’t have to agree to revealing shots “on the go”.
Where to look
The “Portfolio photographers” category in the Professionals section — choose your city and compare work and prices in the listings.