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Castings: how to prepare and tell a real one from a fake

Updated November 14, 2026 · 4 min read

A casting is a selection for a shoot, fashion show, performance, music video or promotion. For newcomers it is the main way into the profession — and for scammers it is the main bait. Here is how to prepare and not get caught.

Kinds of castings

  • Photo and video: ads, catalogues, music videos.
  • Fashion shows and show programmes.
  • Promotions, trade shows and events.
  • Dance and performance auditions.

What to bring

  • A few recent photos or a link to your portfolio.
  • Comfortable basic clothes and shoes as the casting requires.
  • Minimal make-up — a natural look is often requested.
  • A document proving your age.

How to behave at a selection

Arrive on time, be natural and listen to the task to the end. Don’t hesitate to ask about the project: dates, pay, format. A normal casting takes place in a studio or office, not in an apartment or hotel room.

A real casting is free. If they ask for money to take part, for a “test shoot” or to be “added to the database”, it is not a casting.

Signs of a fake casting

  • No project, brand or production company is named.
  • A meeting in a private apartment, hotel or car.
  • They ask you to undress or shoot revealing pictures “as a test”.
  • They demand you pay for a portfolio with “their” photographer.

Where to look

The “Castings” category in the Vacancies section — choose your city and save a search to get new castings in Telegram.

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